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Email Newsletter Usability

Email Newsletter Usability

Users have highly emotional reactions to newsletters. This is in strong contrast to studies of website usability, where users are usually much more oriented towards functionality. Even a website that you visit daily will feel like a tool where you simply want to get in and get out.

The positive emotional aspect of newsletters is that they can create much more of a bond between user and company than a website can. The negative aspect is that usability problems have much stronger impact on the customer relationship than they normally do.

Users spend 51 seconds reading the average newsletter. The layout and writing both need superb usability to survive in the high-pressure environment of a crowded inbox.

Averaged across our study, newsletters lost 19% of potential subscribers due to usability difficulties in their subscription processes and designs. People often stay subscribed to newsletters they don't want (cursing the sender with every new issue that clutters their inbox), so the unsubscribe process is also worth improving.

Newsletters need to be smooth and easy: they must be seen to reduce the burdens of modern life. Even if free, the cost in e-mail clutter must be paid for by being helpful and relevant to users - and by communicating these benefits in a few characters in the subject line.

Source: nngroup.com

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Our Technologies

Our expertise lies in the following robust applications.

We work with BigCommerce We work with Joomla We work with Seblod We work with CS-Cart We work with Drupal We work with Fabrik We work with Mautic We work with WordPress We work with Planyo We work with Nginx We work with Apache Software Foundation We work with MySQL We work with Google Cloud

About us

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We are a web development agency located in Cape Town, South Africa. We design great looking websites. We are CSS enthusiasts. We specialise in Content management systems. We are a professional Team with over 30 years of experience. Learn more.

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E: za [AT] raramuridesign [DOT] com
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