The metrics for email marketing make the platform very measurable and adjustable, but without benchmarks how will you know what adjustments to make? To measure an email campaign without benchmarks is to guess at its effectiveness—and blind guesses rarely make…

E-mail newsletters are the latest way to bond with customers and, if done correctly, they can work, a study has found According to US-based net think-tank the Nielsen Norman Group, people can have highly emotional reactions to e-mail newsletters. However…

Users have highly emotional reactions to newsletters. This is in strong contrast to studies of website usability, where users are usually much more oriented towards functionality. Even a website that you visit daily will feel like a tool where you…

E-mail spam, also known as junk e-mail, is a subset of spam that involves nearly identical messages sent to numerous recipients by e-mail. A common synonym for spam is unsolicited bulk e-mail (UBE). Definitions of spam usually include the aspects…

“The more your copy talks about the reader, the more they will read” Mark Everett Johnson, a recent panelist on the SiPA/Mequoda Email Subject Line Smackdown webinar, has been a copywriter for years. In fact, his career spans over 25…

2 components for better understanding email reputation Everyone wants to have a good name and hold a positive place within public regard. This overall quality seen and judged by others is often referred to as a personal reputation. In the…

Email marketing is still the most effective and widely used type of online advertising. Not only is it inexpensive to implement, it is also very well-received by consumers when done in a thoughtful way. What I mean by that is…

To win at any game, you need to first learn its rules inside out and then practice, practice, practice till you become an expert at it. The same philosophy applies to most things in life, including email marketing. Email marketing…

Which of These Email Marketing Stats Scare You Most? 21% of email recipients report email as Spam, even if they know it isn’t 43% of email recipients click the Spam button based on the email “from” name or email address…