With the vast majority of our marketing efforts focused squarely on the sales force, e-marketing is still an “add on,” says Martin Hensen, head of e-strategies, UCB Germany. But successful e-CRM strategies are the basic starting point for all e-activities,…

In a country where half the population can't agree upon who legitimately belongs in the Oval Office - or whether the Colonel's chicken is tastier prepared according to the Original Recipe or Extra Crispy style - one aspect of modern…

Email marketing is still the most effective and widely used type of online advertising. Not only is it inexpensive to implement, it is also very well-received by consumers when done in a thoughtful way. What I mean by that is…

To win at any game, you need to first learn its rules inside out and then practice, practice, practice till you become an expert at it. The same philosophy applies to most things in life, including email marketing. Email marketing…