With the vast majority of our marketing efforts focused squarely on the sales force, e-marketing is still an “add on,” says Martin Hensen, head of e-strategies, UCB Germany. But successful e-CRM strategies are the basic starting point for all e-activities,…

Here’s a quick observation that I’ve made (by no means is this what I consider to be conclusive research – but it’s interesting anecdotal observation). I run a number of newsletters on my blogs. On two of them I’ve noticed…