newsletter

Email newsletter campaigns are a forgotten piece of marketing for many small businesses and entrepreneurs, largely because they don’t exactly know how to do them correctly and what goes into it. Here are 16 tips to help you get started with an email newsletter…
Published in Tips & Tricks
Four tips and two rules leading to a more useful way of distributing your information through email. It’s no surprise that content helps sell content. The more information you have to disseminate, the more chances you have to grow your…
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Summary: Users have highly emotional reactions to newsletters which feel much more personal than websites. In usability testing, success rates were high for subscribe and unsubscribe tasks, but users were frustrated by newsletters that demanded too much of their time.…
Published in Tips & Tricks
You can't beat the benefits of a well-done online newsletter. Done correctly, it can increase business turnover, increase customer loyalty, bring your website to your busy clients and prospects (rather than waiting for them to come to you), be used…
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Summary: E-newsletters that are informative, convenient, and timely are often preferred over other media. However, a new study found that only 11% of newsletters were read thoroughly, so layout and content scannability are paramount. Email newsletters continue to be one…
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Why Should You Create One? Newsletters are one of the least expensive -- and most effective -- public relations tools that exist for drawing attention to a business or Web site. By sending out a quality newsletter on a regular…
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How to Write a Teacher Newsletter Teacher newsletters are a great way for educators to communicate and share ideas with each other. These newsletters can also serve as opportunities to inform teachers about the latest legislation regarding nationwide and state-specific…
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Here’s a quick observation that I’ve made (by no means is this what I consider to be conclusive research – but it’s interesting anecdotal observation). I run a number of newsletters on my blogs. On two of them I’ve noticed…
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Mary was frustrated with the lack of subscribers to her new e-mail newsletter. She had taken care to make it a double opt-in type, and was always careful to avoid any hint of spamming. She believed her e-mail newsletter contained…
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Wayne at Blog Business World has a helpful post on email newsletters today. One of his tips is to consider collecting subscribers to your newsletter not only on your site but also from offline sources: ‘Most e-mail newsletter subscriber efforts make the…
Published in Tips & Tricks
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