So in putting together an email newsletter you probably want to consider some of the following: Define the Purpose of your Newsletter – As with any tool it is important to know what you wish to achieve with it before…

One way that I’ve experimented with to build community and loyalty among readers on my blogs is to offer readers a free regular newsletter. I’ve found that since started using newsletters that it’s added a new dimension of community to…

The metrics for email marketing make the platform very measurable and adjustable, but without benchmarks how will you know what adjustments to make? To measure an email campaign without benchmarks is to guess at its effectiveness—and blind guesses rarely make…

Just two years ago, the average e-mail user was confused and frustrated when differentiating between spam and the then-emerging category of marketing newsletters. Even if people requested a regular communiqué from, for instance, the Bremerton Basset Club, they may have…

Users have highly emotional reactions to newsletters. This is in strong contrast to studies of website usability, where users are usually much more oriented towards functionality. Even a website that you visit daily will feel like a tool where you…

A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers. Newspapers and leaflets are types of newsletters. Additionally, newsletters delivered electronically via email (e-Newsletters) have gained rapid acceptance for the same reasons email in general is gaining popularity over printed correspondence.…

1. Think from an audience perspectiveWhat do you enjoy reading? Why? Readers want to learn something new that is important and relevant to them. Does the article offer anything new for readers such as information, tips, advice, resources, or benefits?…

A newsletter is the paring knife of communication tools. It seems simple and is easy to take for granted. Handled well, however, it's a highly capable tool. - Keep your strategic audiences in mind, always.What is relevant to them? What…

Newsletters – often sent via E-mail nowadays, as E-newsletters – are used by businesses or associations to raise funds, encourage sales, or increase productivity. The trick in writing the perfect newsletter is to hide the true purpose by appearing to…

If you edit your own newsletter then this piece of advice could be the most important you'll ever receive...  "Aim to turn your newsletter into your reader's very own new best friend!" Why you may ask? Let me explain... FRIENDS SEEK HELP…