Suddenly there are hundreds-of-thousands of newsletter editors out there, publishing a ton of exciting new Titles each month. Maybe you're editor-in-chief of one of these new publications :) The newsletter explosion has come about because of a combination of two…

It's a simple truth...  Some newsletters seem to attract readers like bees to honey - whilst others seem to struggle to find a marketplace of accepting and interested subscribers. But why?  What's the big difference between success and failure when it comes to…

Newsletters have become an increasingly popular way to communicate and it isn't hard to see why. Back in the days when printing was the only method of publishing a newsletter, the rules were different. The production costs (print & distribution) were high…

Coming up with good story ideas is one of the toughest tasks in publishing a company newsletter. Here's a checklist of story sources to stimulate editorial thinking and help identify topics with high reader interest that help to promote the…

To write a newsletter may sound intriguing but be completely intimidating to you. If you fall into this category (and there are many people in this category) then keep reading. On the Internet, there are over 400,000 electronic newsletters. Many…