How to Write a Teacher Newsletter Teacher newsletters are a great way for educators to communicate and share ideas with each other. These newsletters can also serve as opportunities to inform teachers about the latest legislation regarding nationwide and state-specific…

So in putting together an email newsletter you probably want to consider some of the following: Define the Purpose of your Newsletter – As with any tool it is important to know what you wish to achieve with it before…

The metrics for email marketing make the platform very measurable and adjustable, but without benchmarks how will you know what adjustments to make? To measure an email campaign without benchmarks is to guess at its effectiveness—and blind guesses rarely make…

1. Think from an audience perspectiveWhat do you enjoy reading? Why? Readers want to learn something new that is important and relevant to them. Does the article offer anything new for readers such as information, tips, advice, resources, or benefits?…

A newsletter is the paring knife of communication tools. It seems simple and is easy to take for granted. Handled well, however, it's a highly capable tool. - Keep your strategic audiences in mind, always.What is relevant to them? What…

“The more your copy talks about the reader, the more they will read” Mark Everett Johnson, a recent panelist on the SiPA/Mequoda Email Subject Line Smackdown webinar, has been a copywriter for years. In fact, his career spans over 25…