Summary: Users have highly emotional reactions to newsletters which feel much more personal than websites. In usability testing, success rates were high for subscribe and unsubscribe tasks, but users were frustrated by newsletters that demanded too much of their time.…

# 1 Better user experience and higher conversion rates Sheer simplicity and less clutter typically associated with a single page website results in better user experience. There is less risk of user getting confused or lost in layers of navigation…