write

Microcontent needs to be pearls of clarity: you get 40-60 characters to explain your macrocontent. Unless the title or subject make it absolutely clear what the page or email is about, users will never open it. The requirements for online headlines are very…
Published in Tips & Tricks
Newsletters – often sent via E-mail nowadays, as E-newsletters – are used by businesses or associations to raise funds, encourage sales, or increase productivity. The trick in writing the perfect newsletter is to hide the true purpose by appearing to…
Published in Tips & Tricks
Newsletters have become an increasingly popular way to communicate and it isn't hard to see why. Back in the days when printing was the only method of publishing a newsletter, the rules were different. The production costs (print & distribution) were high…
Published in Tips & Tricks
To write a newsletter may sound intriguing but be completely intimidating to you. If you fall into this category (and there are many people in this category) then keep reading. On the Internet, there are over 400,000 electronic newsletters. Many…
Published in Tips & Tricks