email

Email newsletter campaigns are a forgotten piece of marketing for many small businesses and entrepreneurs, largely because they don’t exactly know how to do them correctly and what goes into it. Here are 16 tips to help you get started with an email newsletter…
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Four tips and two rules leading to a more useful way of distributing your information through email. It’s no surprise that content helps sell content. The more information you have to disseminate, the more chances you have to grow your…
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Summary: Users have highly emotional reactions to newsletters which feel much more personal than websites. In usability testing, success rates were high for subscribe and unsubscribe tasks, but users were frustrated by newsletters that demanded too much of their time.…
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Summary: E-newsletters that are informative, convenient, and timely are often preferred over other media. However, a new study found that only 11% of newsletters were read thoroughly, so layout and content scannability are paramount. Email newsletters continue to be one…
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In a country where half the population can't agree upon who legitimately belongs in the Oval Office - or whether the Colonel's chicken is tastier prepared according to the Original Recipe or Extra Crispy style - one aspect of modern…
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Here’s a quick observation that I’ve made (by no means is this what I consider to be conclusive research – but it’s interesting anecdotal observation). I run a number of newsletters on my blogs. On two of them I’ve noticed…
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Mary was frustrated with the lack of subscribers to her new e-mail newsletter. She had taken care to make it a double opt-in type, and was always careful to avoid any hint of spamming. She believed her e-mail newsletter contained…
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Wayne at Blog Business World has a helpful post on email newsletters today. One of his tips is to consider collecting subscribers to your newsletter not only on your site but also from offline sources: ‘Most e-mail newsletter subscriber efforts make the…
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So in putting together an email newsletter you probably want to consider some of the following: Define the Purpose of your Newsletter – As with any tool it is important to know what you wish to achieve with it before…
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One way that I’ve experimented with to build community and loyalty among readers on my blogs is to offer readers a free regular newsletter. I’ve found that since started using newsletters that it’s added a new dimension of community to…
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